The film's budget was not limited, therefore producers could acquire as many locations as possible for shooting on their estimated USD 14,000,000. The majority of the film was shot in Los Angeles, California, to be specific, in Beverly Hills. The escargot restaurant scene was filmed at the Rex, now called Cicada. Filming of the Beverly Wilshire Hotel lobby interior was shot at the now torn-down Ambassador Hotel. Filming commenced on July 24, 1989, but was immediately plagued by countless problems, including issues with space and time. This included Ferrari and Porsche, who had declined the product placement opportunity of the car Edward (Richard Gere) drove, because they did not want to be associated with soliciting prostitutes. Lotus Cars UK saw the placement value with such a major feature film. This gamble paid off as Esprit sales tripled between 1990 and 1991. The company supplied a Silver 1989.5 Esprit SE, which was later sold. The film's primary shooting was completed on October 18, 1989.