The film was originally supposed to be called "The Hellbound Heart," after the novella upon which it was based. The studio decided the title sounded too much like a romance and asked Clive Barker to change it. Barker offered "Sadomasochists from Beyond the Grave," which was rejected for the overtly sexual content. He ultimately opened the floor to the production team to offer up their own suggestions, prompting a 60-year-old female crew member to offer up "What a Woman Will do for a Good Fuck."