Jacobson says ILP had almost no character animation experience prior to Kon-Tiki, but launched into an 'epic' research project by reviewing shark footage from television series such as Planet Earth. The ultimate result, which saw much of the shark action actually out of the water was so successful that ILP was asked to create digital sharks for more projects, including commercials and other feature films such as Jaume Collet-Serra's The Shallows, in which a great white terrorizes an injured surfer stuck on a rocky outcrop.