During the showdown of the final hand of the poker game, James Bond does not reveal his cards until all of the other players have showed their hands, even though he knows that he holds the best possible hand in this situation. He intentionally waited to "rub it in their faces". This is called a "slowroll" in poker slang, and while not against the rules, it is considered very bad etiquette, and would be critiqued harshly in a real world game.